What is a Creative Solution?
A creative solution transcends conventional thinking, introducing fresh and unexpected concepts that go beyond the problem at hand. It’s about solving challenges with originality and purpose, combining innovation with the thoughtful use of design language and mediums. At its heart, a creative solution doesn’t just address a client’s needs; it inspires, adds value, and creates meaningful impact.
Design Thinking
Design thinking begins with the end user at its core. It focuses on understanding what users truly need, not what we assume they should need. Rooted in empathy, collaboration, iteration, and experimentation, design thinking is about solving problems, not creating them. This human-centred approach helps uncover the needs of customers, employees, and other stakeholders, enabling the creation of products and services that address real challenges and deliver meaningful solutions.
Design Research
Design research is the process designers use to uncover a project’s hidden demands and challenges. It goes beyond surface-level understanding, diving into the context, environment, and people involved. Unlike traditional market research, design research in its early stages isn’t about confirming a hypothesis or identifying a solution. Instead, it focuses on open conversations, uncovering stories, understanding motivations, and revealing unmet needs. At its core, design research seeks to understand how others perceive and experience the world, providing valuable insights that drive meaningful design.